Rebrand: YourSkin Clinic

A cosmetic treatment clinic that is run by doctors is rare. YourSkin Clinic offers its Sydney clientele just that – medical experience and aesthetic expertise.

YourSkin Clinic discussed their need for a new website with me. It became apparent that to create a new site with the existing dated branding wasn’t a good use of resources. It was decided that a re-brand would also be undertaken as part of the exercise to maximise ROI.

Process

The concept of your skin touches on a bespoke approach to beauty. I knew that the face was the concept around which we could quickly communicate to prospective clients that this was a place they could achieve their desired aesthetic. The design process lead to a style evocative of hand sketches and water colours, used in a fragmented way. These hand drawn elements reinforced the idea of bespoke beauty.

Secondary icons, the tagline and supporting graphics were informed by the styling of the face motif in the logo. The flexible colour palette of purple, navy and peach allowed the identity to roll out in a playful way.

Application

The website was created as the first piece of branded collateral. Significant CSS customisation was made to a standard Squarespace template to achieve the desired layout. The use of the icons, painted text underlines and investment in good quality stock imagery allowed the design to transcend the templated style.

Amplification

Social media is a key part of the clinic’s marketing mix. A series of typographic templates were created so that the brand could be reinforced on Instagram.

Printed material was created to inform clients of new services and offer discounts. 

Results

The new branding attracted several Sydney social media influencers to contact the clinic in proposal of partnership, which in turn provided huge exposure for the clinic in the digital space.