Overview

Spring Mountain is a long-standing Sydney corporate water supply company. To bring the brand into a more contemporary space a new logo and branding suite was created. There were many applications of the branding to consider, from vehicles to the water bottles themselves. As such a collection of graphics was made to cover all bases.

The process

BRAND DESIGN

The brandmark is derived from a stylised mountain shaped water splash. This is coupled with simple yet bold typography and works in many configurations to suit the application. A palette of electric blue and aquamarine was chosen for its vitality.

APPLICATIONS

Starting with the stationery suite, the brand was applied to many pieces of collateral. A set of custom illustrations was also developed to communicate the package deals offered by Spring Mountain.