Overview

As a mum, I was thrilled to be asked to create a new website for Nourishing Bubs. The brand had recently undergone a refresh to their packaging designs and had brokered a lucrative deal with Woolworths to stock their product. They were moving away from direct to consumer e-commerce and required a digital presence that would strengthen the brand.

Process

BESPOKE ELEMENTS

The Nourishing Bubs packaging embodies a playful spirit that I wanted to continue through to the website. I spent time creating a bespoke landscape illustration to use as a scene to display the product imagery. A retail ‘roundel’ was also created so as to present sales information in an attractive fashion that also functioned as a piece of useable UI.

CONTENT-RICH DESIGN

There was a wealth of digital content that would be migrating to the new site. A large recipe catalogue required a custom recipe page. Similarly the excellent blog content needed to be done justice. SEO is a key method utilised by the brand and as such, I worked with their specialist to ensure the designs upheld these efforts.