EMFAWCETT
Creative
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Crunch Brand Identity

Crunch is a cloud based data analysis application. A logo was created to brand the app which prides itself on liberating users from complicated data analysis processes.

The logo takes shape from the bars of a histogram. The idea is to convey the deftness and dynamic nature of the app.

The logo takes shape from the bars of a histogram. The idea is to convey the deftness and dynamic nature of the app.

The imagery used displays examples of data visualizations in nature. A flock of birds become a dot plot, or a field of crops shows a graph trend line.

The imagery used displays examples of data visualizations in nature. A flock of birds become a dot plot, or a field of crops shows a graph trend line.

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