EMFAWCETT
Creative
EmFawcett_Crunch_logo_2017_pale3.jpg

Crunch Brand Identity

Crunch is a cloud based data analysis application. A logo was created to brand the app which prides itself on liberating users from complicated data analysis processes.

The logo takes shape from the bars of a histogram. The idea is to convey the deftness and dynamic nature of the app.

The logo takes shape from the bars of a histogram. The idea is to convey the deftness and dynamic nature of the app.

Supporting imagery that shows patterns in the world around us was used.

Supporting imagery that shows patterns in the world around us was used.

EmFawcett_Crunch_Buscard2017.jpg